Microsoft updates its automotive strategy and launches an autonomous driving program for startups

Microsoft is at the Frankfurt Motor show for the first time, and the company is expanding its automotive strategy. Microsoft updated its automotive strategy, which now clearly outlines the core principles that govern Microsoft'due south decisions related to vehicles. Additionally, new partners were announced for Microsoft's Connected Vehicle Plan, and a new plan was launched to help startups brand autonomous vehicles.

The updated automotive strategy for Microsoft consists of three primal principles that Microsoft shared in a new blog postal service:

We partner across the industry. Nosotros are non in the business of making vehicles or delivering end mobility as a service offerings.

We believe data should exist owned by our customers, every bit insights from data will go the new drivers of revenue for the automobile manufacture. We do not monetize our customers' data.

We support automotive companies as they enhance and extend their unique make experiences to expand their relationships with their customers.

Based on these principles, information technology's clear that we won't see a machine fabricated by Microsoft. Instead, the company volition partner with manufacturers to create unique experiences.

Microsoft'southward first point of its new strategy is to "empower connected vehicle solutions." This is washed largely through the Microsoft Connected Vehicles Platform (MCVP) which combines cloud and computing services with partner networks to "build connected driving solutions that span from in-vehicle experiences and democratic driving to prediction services and connectivity." Microsoft announced several new partnerships for this program, including LG Electronics', Faurecia, and Cubic Telecom. Microsoft already works with Volkswagen and Renault-Nissan-Mitsubishi Brotherhood.

Microsoft's second point is to "Advance autonomous driving function development." To reach this goal, Microsoft announced the Microsoft for Startups Autonomous Driving. This program aims to help new businesses in regards to commitment, ride-sharing, long-haul transit, and other areas.

Microsoft'southward other core points are to "Enable creation of smart mobility solutions," "Empower continued marketing, sales and services solutions," and "Provide services to build an intelligent supply chain." Microsoft highlights how partnerships with TomTom, Moovit, Annata, BMW, and other companies assist accomplish these goals.

Microsoft's partnerships with vehicle manufacturers are centered on Azure and cloud computing. Earlier this yr, Microsoft shared how it works with Audi using Microsoft Azure and enormous simulations.

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