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LOS ANGELES, May 18, 2021 /PRNewswire/ -- Barco® Uniforms, a recognized leader of design innovation in the premium healthcare apparel manufacture, announced today a historic milestone in its 92-year history. The visitor has launched BarcoMade.com, its online retail store that makes information technology easier than ever for busy healthcare professionals to shop and learn more than about their favorite Barco scrubs.

Barco has launched BarcoMade.com, its online retail store. Users can browse through the site's thoughtfully selected make collections, which include best-selling and globally popular brands like Grey's Anatomy, Barco 1, and Skechers Vitality Collection.

The new e-commerce platform provides greater flexibility for customers past allowing them to purchase directly from the site and also search for nearby retailers. As social media apps similar Instagram and digital marketing channels play an increasingly of import role in how consumers browse and shop, BarcoMade.com provides a seamless, intuitive user feel. Users can scan through the site's thoughtfully selected make collections, which include acknowledged and globally pop brands like Gray's Anatomy, Barco One, and Skechers Vitality Collection.

Founded in 1929 by Morris Barker, Barco's journey began in 1936 when his stepson, Kenneth Donner, took the reigns as its innovative and passionate leader, developing Barco's DNA effectually a civilization of caring and enhancing healthcare workers' lives past offering better options for their professional person dress with high-quality fabrics, superior fit and modern styling.

Today, the expansion into Direct-to-Consumer (D2C) is the start of an exciting new affiliate for Barco, which has grown to become a global apparel industry powerhouse. Barco is widely recognized as the original innovator of the modern premium healthcare scrubs industry. One out of every three healthcare professionals in the U.Southward. has purchased Barco-branded scrubs.

"For more than than xc years, Barco has earned its reputation for innovation with purpose. We honor our healthcare community by evolving with them, adopting the latest technologies and adapting our wearing apparel to meet their changing needs and preferences. Now, more than than ever, we must meet our customer where they already shop: online and mobile. The launch of BarcoMade.com is the natural next pace in our company's evolution to make skillful on our promise to improve the lives of healthcare professionals effectually the world," said Ron Wagenseil, president and CEO, Barco Uniforms.

Barco has also appear the hire of Kerry McLeod as the company'southward Principal Digital Marketing Officer. In her role, McLeod will oversee the visitor's digital transformation and launch of the straight-to-consumer channel. Prior to joining Barco, she oversaw the e-commerce division of Delta Apparel, which included multiple unique websites, where she was responsible for all digital marketing efforts. She has served in senior leadership roles overseeing omni-aqueduct marketing initiatives for companies ranging from Fortune 500 to digital startups.

"Kenneth Donner's legacy and delivery to purpose-driven innovation is very meaningful, and it's an award to lead Barco on this exciting new journey," said McLeod.

"A stiff digital presence is not but a smart business organization determination, but it complements our existing retail strategy, which includes our network of retail dealers – a central differentiator and competitive advantage. We've focused on differentiating the product offerings beyond all of Barco's channels so our customers take additional flexibility and shopping options. At BarcoMade.com, we have a dedicated platform to tell our brand story and build brand awareness on a global scale. Naturally, launching a dedicated east-commerce platform helps us expand our reach to more global markets, but we likewise gain invaluable consumer insights that will allow the states to continue to launch and refresh hereafter products at a faster rate, further optimizing the in-store retail feel," added McLeod.

Retail Dealer Network

Barco products are currently sold through a global distribution network of dealers in over 40 countries and territories. Retail dealers will continue to play a valuable role in Barco'south long-term sales strategy. BarcoMade.com will act equally a complementary retail channel and Barco will continue to provide its dealers with exclusive inventory and SKUs.

Brands included on BarcoMade.com

Grayness's Anatomy past Barco

Since 2006, Barco has partnered with ABC to curate accurate Greyness's Anatomy™ by Barco Professional person Clothing, inspired by the hit medical drama now in its 17^th season on television. It apace achieved global success equally the scrub brand of option for millions of healthcare professionals around the world. It has become the benchmark for premium medical apparel, recognized for the high-quality fabric and exceptional fit that helps them look, feel and perform better while taking intendance of patients. The Gray's Anatomy make has expanded to include four unique sub-make collections offering a wide multifariousness of styles that appeal to both a new generation of healthcare professionals as well as ones who take already called to article of clothing Greyness'due south Anatomy since the beginning of their careers.

Barco One

As part of the company'due south ongoing innovation leadership and delivery to make a departure through sustainable engineering science advancements, Barco Ane scrubs incorporate five recycled plastic bottles into the fabric of each garment. Barco 1 offers modern styling and a proprietary innovative functioning technology that adapts to trunk temperature and climatic variances. Since the brand was launched in 2016, information technology has seen double-digit growth annually and has apace become the number one choice for millions of healthcare workers and veterinarians, who honey the proprietary textile's anti-static properties and Quick-Shed™ engineering science, which releases fauna hair quickly from the surface of the material.

Skechers Vitality by Barco

Launched in 2018, Skechers™ by Barco is a true lifestyle make that also advances the company's sustainability mission. The scrubs are made from 7 recycled plastic bottles per garment in an effort to reduce the volume of plastic in the ocean. The Skechers Vitality collection continues to be one of the most popular brands for hospital groups due to its infrequent fit, comfort and value, offer a high-quality, easy-care fabric at an affordable toll for all healthcare workers.

As Barco begins this new affiliate, the company continues to run across dynamic market place share growth and build on the global popularity and success of its apparel brands while staying truthful to its purpose of making a difference in the lives of healthcare professionals effectually the globe.

About Barco Uniforms
Founded in 1929, Barco™ Uniforms is a leader of design innovation in the premium professional person apparel industry, designing honour-winning premium uniforms that elevate and honor the private in the healthcare, enterprise and food service industries. Barco Uniforms is headquartered in Los Angeles with approximately 250+ local employees across multiple disciplines including design, product development, marketing, sales, supply chain, and distribution. For more information, visit www.barcouniforms.com You can follow the company on Facebook, LinkedIn, Twitter, and Instagram at @barcoapparel and @barcomade.

Keeping Hope Live.
In 2008, Barco's Nightingales Foundation (BNF) was founded by Barco'due south Chairman of the Board, Michael Donner and his wife Frida in hopes of lifting-upwardly the lives of children around the world, in honor of Healthcare Professionals. http://world wide web.barcosnightingales.org/

For more data on Barco Uniforms or Barco's Nightingales Foundation visit: www.barcouniforms.com.

SOURCE Barco Uniforms